Review: Amazon Fire HD 10 (2017)


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Opening up the Amazon Fire HD 10 will tell you everything you need to know about it. It doesn’t come in an immaculate white box, like an iPad or fancy Galaxy tablet, and there is no lid that makes that pleasant suction sound as you gently lift it, revealing a glass and metal slab so pristine it could part the heavens. Nope—my Fire HD 10 came in a cardboard pouch.

Like a FedEx box, you simply tear a tab off and yank out your brand-new Fire. But hey, that’s OK. This full-size tablet costs $150, and for that price, I wouldn’t mind if it came in a Ziploc bag. If Amazon drops the price any further, the next one might.

There is no room for highfalutin’ design on a tablet this cheap, and if you’ve ever used an Amazon Fire before, you probably know that. Aside from hands-free Alexa, a small bump in speed (30 percent, Amazon says), and an HD 1,920 x 1,200 pixel screen, the “All New” Fire HD 10 looks and feels identical to the 2015 version, with a lower price. The prices of these Android slates keep plummeting. The high-end versions of Amazon’s Fire tablets were nearly $400 a few years ago, but dropped to $230, and now we’re at $150.